

WCRD Idol Immersive Learning Project
Schedule, Media, Radio Spot
WCRD Ball State University - Spring 2011
In 2011 at Ball State University, we were given a hypothetical project: to create and propose a campus wide event including all stages of planning and promotion. I headed team of four to pitch an American Idol style competition to four different department heads.
The pitch included a checklist and schedule, potential sponsors, staffing, venue selection, and promotional schedule and collateral including print, digital, and radio. Against 7+ other teams, our pitch chosen.
We later found out they wanted to award us a grant to turn our idea into an immersive learning project to be completed the following year involving different classes and carried out at the semester's end.
Below are our final drafts of collateral for the pitch.
Schedule and Checklist



Social and Web




Application



Direct Mailer


Miscellaneous





