Social Media Campaign

Memorial Day Sale

Gillian Julius - May 2016

In May of 2016, I was contracted to work with an LA Based, high-fashion Jewelry retailer to promote their brand on social media. After conducting a CNA and establishing the company goals of attracting more clicks to her website, I decided to implement a campaign for the upcoming Memorial Day weekend. I created a suggested post schedule on Facebook and Instagram and created promotional content to be posted by the company owner. Below are examples of the media that was created for the campaign including drafts and final content.

This was a conceptual Instagram post to drive traffic to the website.	This was a conceptual Instagram post to drive traffic to another social media platform, Facebook.	This was a second version of a conceptual Instagram post to drive traffic to another social media platform, Facebook.
This is an example of content to engage the social audience.	This was an example of a proposed friends and family sale to drive traffic to the website and gain new customers.	This was an example of what could be done with the #inspiretodesire campaign before it was changed for the audience to win a chance to be featured on the website and social media.
Here is an early draft of the memorial day sale content.	Here is an early draft of the memorial day sale content.	Here is an early draft of the memorial day sale content.
Here is a draft of the memorial day sale content featuring social media buttons. Different color variations are used for a/b testing.	Here is a draft of the memorial day sale content featuring social media buttons. Different color variations are used for a/b testing.	Here is a draft of the memorial day sale content featuring social media buttons. Different color variations are used for a/b testing.
Here is a draft of the memorial day sale content featuring social media buttons. Different color variations are used for a/b testing.	Here is a draft of the memorial day sale content. Different color variations are used for a/b testing.	Here is a draft of the memorial day sale content. Different color variations are used for a/b testing.
Here is a draft of the memorial day sale content. Different color variations are used for a/b testing.	Here is a draft of the memorial day sale content. Different color variations are used for a/b testing.

Other ideas for future engagement included:

• #desiretoinspire - A campaign where clients would post pictures of themselves wearing and outfitting their favorite Gillian Julius pieces for a chance to be featured on social media and the website.

•#desiretoinspire - A campaign where clients would post pictures of themselves wearing and outfitting their favorite Gillian Julius pieces for a chance to win a free item.

• A behind the scenes series gaining insights into the owner's inspirations, her process, and other trends.

Social Media Campaign

Memorial Day Sale

This was a conceptual Instagram post to drive traffic to the website.

This was a conceptual Instagram post to drive traffic to another social media platform, Facebook.

This was a second version of a conceptual Instagram post to drive traffic to another social media platform, Facebook.

This is an example of content to engage the social audience.

This was an example of a proposed friends and family sale to drive traffic to the website and gain new customers.

This was an example of what could be done with the #inspiretodesire campaign before it was changed for the audience to win a chance to be featured on the website and social media.

Here is an early draft of the memorial day sale content.

Here is an early draft of the memorial day sale content.

Here is an early draft of the memorial day sale content.

Here is a draft of the memorial day sale content featuring social media buttons. Different color variations are used for a/b testing.

Here is a draft of the memorial day sale content featuring social media buttons. Different color variations are used for a/b testing.

Here is a draft of the memorial day sale content featuring social media buttons. Different color variations are used for a/b testing.

Here is a draft of the memorial day sale content featuring social media buttons. Different color variations are used for a/b testing.

Here is a draft of the memorial day sale content. Different color variations are used for a/b testing.

Here is a draft of the memorial day sale content. Different color variations are used for a/b testing.

Here is a draft of the memorial day sale content. Different color variations are used for a/b testing.

Here is a draft of the memorial day sale content. Different color variations are used for a/b testing.